Artificial intelligence (AI) brings profound changes in all aspects of social life. This revolution promises many advances with the development of Generative AI (GenAI – generative AI).
Breaking creative boundaries, GenAI becomes a “partner” in the digital era
GenAI – a potential sub-branch of artificial intelligence (AI) – is attracting strong attention recently. Different from traditional AI models that focus on analysis and prediction based on existing data, GenAI possesses the ability to automatically create completely new content, including text, audio, images, videos and even code. The advent of advanced GenAI tools such as ChatGPT or DALL-E 3 has opened up a promising new era of creativity by creating groundbreaking and surprisingly realistic content.
Organizations can use GenAI to automate content production processes, thereby reducing labor costs, saving time and resources, and opening up new opportunities. In particular, GenAI can personalize content according to the needs of each customer, helping businesses more effectively reach potential customers and improve conversion rates.
Reshaping the future of smart retail
One of the outstanding applications of GenAI in retail is automating the creation of advertising content, marketing and customer support. Instead of having to spend a lot of time and manpower on mass producing product descriptions, retailers can now create them automatically and with high quality in a short time.
In addition, chatbots and virtual assistants based on GenAI can communicate naturally like humans, provide product advice and answer questions closest to customer needs, thereby improving customer satisfaction. customer experience, increase satisfaction levels and promote repeat purchases.
AI Chatbot – Customer care trend in retail industry. Photo source: CMC Telecom, 2024
Currently, leading giants in the retail and e-commerce industry such as Amazon, Alibaba, and Walmart are actively investing in this field to enhance their competitive strength and achieve success in a volatile market. dynamic. For example, Amazon has developed an AI-based product packaging design system that allows creating countless eye-catching designs on demand, helping sellers save costs. Alibaba also owns an AI technology that can design unique costumes and fashion accessories according to each customer’s preferences and style in just a few seconds.
GenAI – “Iceberg” with potentials and challenges
Besides outstanding benefits, applying GenAI to the retail industry also requires strict control and regulation. Automatically generated content needs to be carefully moderated to ensure it is accurate, appropriate, and not misleading or violating regulations. Retailers also need to focus on investing in security and data protection systems to prevent privacy and intellectual property risks.
Collaboration between AI and humans also raises many questions about future changes in the labor market. On the one hand, GenAI helps people automate many boring, repetitive tasks, freeing up time to focus on tasks that require higher creativity and thinking. On the other hand, it also has the potential to replace some job positions, especially in industries that rely heavily on cognitive abilities such as translation, writing, and programming. This requires leaders and workers to proactively evaluate and have strategies to maintain balance in the labor market.
“Instead of seeing GenAI as a competitor that threatens jobs, we should see this friend as a trusted partner. GenAI technology not only helps improve productivity and creativity, but also opens up countless opportunities, creating new job positions and promoting development in areas we have never thought of before. ”, said Mr. Dang Tuan Thanh – Director of Multi-Cloud Computing Division, CMC Telecom.
Mr. Dang Tuan Thanh – Director of Multi-Cloud Computing Division, CMC Telecom shared at the event “Retail Future: Enhancing customer experience with Generative AI” held in City. HCM on May 28th
The submerged part of the GenAI “iceberg” does not seem to contain many opportunities that need to be unleashed. Instead of fearing being replaced by AI, we can proactively find ways to collaborate, collaborate and learn to achieve our highest potential. The future lies in the harmonious combination of AI’s computing power with human instinct and empathy.
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